Non Verbal Communication : MR. BEAN AT SHOPPING CENTER

DEFINITION Nonverbal communication (NVC) is usually understood as the process of communication through sending and receiving wordless messages. Such messages can be communicated through gesture; body language or posture; facial expression and eye contact; object communication such as clothing, hairstyles or even architecture; symbols and infographics. Speech may also contain nonverbal elements known as paralanguage, including voice quality, emotion and speaking style, as well as prosodic features such as rhythm, intonation and stress. Likewise, written texts have nonverbal elements such as handwriting style, spatial arrangement of words, or the use of emoticons. However, much of the study of nonverbal communication has focused on face-to-face interaction, where it can be classified into three principal areas: environmental conditions where communication takes place, the physical characteristics of the communicators, and behaviors of communicators during interaction.[1] BRANDING AND NVC

Personally I find very effective the use o NVC in any Branding action or communication tool that target the objective of creating emotion on the customer, creating an emotional link between the BRAND AND THE CUSTOMER . I also find that in an overly communicated society , NVC helps BRANDS AND PRODUCTS to stand out from the mass, to say " Hey , I am here " , without even saying a word.... The explanation of this effectiveness is that of "When we speak (or listen), our attention is focused on words rather than body language. But our judgement includes both. AND SOMETIMES TO BE REMEMBERED WE NEED MORE THAN WORDS, WE NEED SOMETHING ELSE.